• Drive overall German region marketing strategy to meet required pipeline objectives and penetration of target accounts and sectors in alignment with Regional Sales GTM strategy.   
• Drive new and creative marketing and lead generation activities including events, OLA, PPC, direct marketing, social tools, webinars, collateral and customer case studies in local language as appropriate.
• Work directly with partners and channels team to define and implement joint marketing campaigns.   
• Track and analyse the effectiveness of our marketing campaigns to determine ROI and prioritise resources and communicate this clearly to leadership
• Oversee budget, metrics and marketing spend ROI.
• Develop and execute the German region marketing plan for enterprise target/named accounts, mid market targets and partners/the channel, working closely with industry focussed Regional Sales Directors to align those plans with the Go To Market strategy for the region.
• Create, execute and manage partner marketing programs in alignment with the EMEA marketing strategy and supporting German partners on delivery of local programs and events
• Clearly set expectations and establish accountability for deadlines with all related cross functional teams involved with program development and execution   
• Manage all elements of PR and Communications in region, working with a third party agency to identify key opportunities for brand awareness and exposure, increasing Acquia’s voice in the region
• Be the go-to person for the field in all matters of marketing, ensuring all marketing program details are effectively communicated and supporting the field sales team with local prospecting and lead maturation activity

• Previous experience of driving and generating pipeline through the following:
• Multi channel lead generation direct marketing campaigns including email, pay per click, website management, online advertising, list rental, syndication & guaranteed lead campaigns
• Developing, executing and managing webinars
• Customer engagement program
• Events including trade shows, conferences and self-run executive programs Cooperative Partner marketing initiatives
• Strong project management skills and experience, including managing external agencies   
• Candidates should be proficient in MS office applications
• Salesforce.com and marketing automation (ideally Marketo) experience is required   
• Experience with sales operations, reporting, marketing & campaign dashboards and KPIs   
• Analytical and results orientated individual in tune with revenue marketing principles
• Strong communication and interpersonal skills, including excellent writing skills to earn the trust and respect from peers and sales management.
• Must possess a passion for learning industry-leading marketing tactics and best practices
• Knowledge of Open-Source technology or of marketing to a ‘digital’ audience is preferred
• Ability to craft great collateral and structure and write compelling copy.
• Ability to work collaboratively with multiple stakeholders in a fast moving environment.

• Marketing or business graduate with strong experience working in digitally led B2B or technology marketing role.   
• Must be a self-starter that thrives in a fast-paced work environment

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