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SR. OPTIMIZATION CONSULTANT (DIGITAL STRATEGIST) - 67795
Boston, MA$500
Bonus
$500
Bonus
We are EmployeeReferrals.com, one of the state's fastest growing software companies. We were founded by Eric Shelley and Kendall Frazier, and funded by Scott Frazier (The Investor behind DOMO, Ancestry.com, SkullCandy, Stance, and dozens of Utah's best known software companies), and are experiencing phenomenal growth.
Location: We are hiring in both our Boston and Toronto offices.
Introduction:
Acquia is seeking a Senior Optimization Consultant - someone to evangelize and advocate our Digital Engagement Solutions to our potential customers. In this role you will gain a deep understanding of our clients’ business goals and creates an optimization roadmap designed to accelerate their digital transformation goals. These goals will directly affect the client’s bottom line.
Alongside our Presales Solution Architects you will help demonstrate the value that can be gained using our solutions. The ideal candidate has a broad background in online marketing and web analytics. You should be confident illustrating your ideas and plans in written, verbal and visual forms.
Summary:
The Senior Optimization Consultant will interact with potential customers in all sectors from start-ups to large enterprises across industries and with all levels of government. In this role you will communicate in detail how Acquia’s Digital Engagement Solutions can help them succeed. Your plans will outline how to achieve the results through conversion rate optimization, and the redesign of high-visibility sites, pagesand experiences.
The Optimization Manager is a senior role requiring an advanced marketing, technical and managerial skill-set. You must be confident building, defending and driving a business case in front of C-level executives on the marketing, technical and design sides of a client’s business.
Acquia believes in hiring the very best. We are known for our vibrant, dynamic and rewarding workplace where personal and professional fulfillment and company success go hand in hand. We take pride in creating exceptional work experiences, encouraging innovation and being involved with our employees,customers and communities.
Some travel is required
Responsibilities:
- Mentor marketing and merchandising professionals in our clients, providing advice around wireframing, creative, test setup, and customer communication best practices.
- Use an in-depth knowledge of a client's website architecture, online business model, and customer goals to create a plan to exploit Acquia’s Digital Engagement Services to deliver transformational results
- Lead face-to-face brainstorming session with C-level executives on the marketing, technical and design sides of a client’s business.
- Assist the client’s team in diagnosis and troubleshooting of technical issues during initial implementation of Acquia’s solutions.
- Present the results of implementation of Acquia’s Digital Engagement Services to marketing, technical and C-Level audiences to obtain the technical win.
- Work with leadership and sales teams to ensure client renewals.
Requirements:
- A passion for the web and creating delightful user experiences.
- Deep experience with online marketing and web analytics especially:
- Methodologies for: A/B testing, multivariate testing, segment-based targeting, behavioral targeting, Personalization and profile management, display ad targeting, and landing page optimization.
- One or more of the following verticals: Retail, Media, Financial Services, Lead Generation, Travel
- Intermediate level expertise in :
- JavaScript, CSS, Drupal, HTML, database management and APIs
- Basic understanding of statistics. You must love data.
- Comfortable managing multiple concurrent prospects and delivering on time
- Strong problem solving skills, intelligence, initiative, and the ability to thrive under pressure
- Excellent interpersonal and communication skills (detail oriented)
- Experience in consulting strongly preferred
- Bachelor’s degree required.
- 4+ years experience in online marketing, user experience, and/or user interface design.
- 2+ years creating wireframes and managing design comp creation.
- 2+ years crafting online marketing strategies across multiple industry verticals (retails,financial services, media, travel, lead generation, etc.).